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There is no doubt that social networks today mean a shuttle for brands and companies to the world, with no limits to their visibility and reach, as long as they know how to use them in the right way and take advantage of all the opportunities they offer. Corporations are increasingly aware of the importance of working on their digital communication, however, the best way to use them effectively is to leave them in the hands of a digital marketing and social media professional since they will know how to design and execute the most suitable strategies for the set objectives.
In this post, we will talk about the corporate use of this fascinating digital communication channel and, especially, the social media editorial calendar, a fundamental pillar of the social media plan. Keep reading and learn how to make your own!
In an increasingly competitive and saturated digital environment, refining the strategy is essential to distinguish ourselves from the rest and, to a large extent, this differentiation begins with content planning. Once the social media expert knows the brand in depth, the market in which it operates, the target audience it addresses, the company’s objectives and the brand values, they would be prepared to generate the best content.
But, not only will it be enough to choose and design the content, but its scheduling and distribution across the different profiles will be essential for the content strategy to have the desired success. This is where the importance of the social media editorial calendar comes into play. Knowing where and when to publish certain information will be key to attracting the public’s attention.
For example: imagine that you work as a social media manager for a vegan beauty products brand; Your mission will be to be up to date within the framework of cosmetics that respect the environment and animals, which will involve knowing products, the new regulations in this regard and the profile of the potential audience. You should try to publish the news before the competition and attack the weak points that are present, which can be, from lack of investment in advertising to uncreative content, etc.
To make an effective social media calendar, you must first attend to the following points.
Clearly define the objectives of your presence on social networks. Are you looking to increase the visibility of your brand, generate leads, promote products or services, or interact with your audience? Knowing your goals will help you structure relevant content.
Understanding who your followers are will allow you to adapt the tone, style and content of your posts to meet their needs and interests.
Research the social platforms where you are present. Each social network has its format and audience, so it is essential to adapt the content to each platform (Facebook, Instagram, Twitter, LinkedIn, etc.).
Examine metrics and statistics to identify trends and preferences of your audience. This will help you plan future posts more effectively.
Establish the key topics that you will address in your publications. This ensures variety and relevance in your content, as well as maintaining the interest of your audience.
Decide how many posts you will make per week and on which specific days. Maintaining consistency in frequency helps build an engaged audience.
Creating a social media calendar involves careful planning to ensure the consistency and relevance of your posts. Check out some steps to carry out this process!
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