23 February 2024
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Learn how to turn failure into an impetus for personal growth
What excites people the most? There is no doubt: the stories. A good story, emotional, well told, aimed at the correct target audience and well structured, never fails and always convinces. The difficulty is how to reach the heart of the audience and how to convey a strategically thought-out and constructed message. Although this can be somewhat complex, there is a way to get the right methodology right. If you also want to know what the applications and benefits of digital storytelling are, keep reading!
As you know, in the world of advertising and marketing, storytelling is the story that surrounds the commercial message and the culprit that many times, a spot or a commercial video manages to excite us so much that we remember it forever. When this happens, it can be considered that the campaign has been more than successful.
Added to this challenge are the new rules of the game imposed by the digital environment, but also the different opportunities that it offers, taking into account the number of channels, formats and tools to enhance the messages that exist today.
A clear example of this is social networks, which set trends in forms of digital communication and in which the best storytelling triumphs. The most important thing is to connect with your audience to achieve loyalty and engagement and, then, we are going to see how to achieve it.
Although each brand is different and impregnates its image in its messages, there are certain characteristics that they share and that are the secret of engagement.
Imagistory: focuses on storytelling through creativity and imagination. It allows users to create stories using images and voice recordings. Users can make up stories while adding their own narration to the provided images, thus encouraging creativity and oral expression.
Toontastic: facilitates the creation of animations and narratives through the storytelling technique with animated characters. It allows users to create their own stories by selecting characters, settings and dialogue, providing an interactive and fun way to tell stories through animations.
Telestory: Allows users to record their own movies using predefined backgrounds and special effects. It offers a platform for users to act, record and edit their own stories, adding visual elements and special effects to create cinematic narratives.
Story Studio: provides tools for creating stories by combining text, images and sound. Users can create multimedia presentations, using different resources such as text, images, music and voice to create visual and auditory stories.
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